Banner with decision aid to prevent suicides

Approximately 1,900 people die by suicide each year in the Netherlands. This equates to 5 people per day. The foundation 113 Zelfmoordpreventie focuses on preventing suicide. The Dutch foundation offers low-threshold online assistance by professionals and volunteers. This assistance includes crisis helplines, therapeutic online counseling, digital self-help options, and referral to appropriate care.

113 Zelfmoorpreventie doesn’t just focus on people with suicidal thoughts. Through its website www.vraagmaar.nl, the foundation also provides general training on how to have the conversation with someone who is thinking about suicide. In this way, the environment is also used to help someone with suicidal thoughts.

Interactive, multi-function display banner

With an online display banner, 113 Zelfmoordpreventie wants to bring its services to the attention of people with suicidal thoughts and their families. A broad targets group to give the right message to the right group, the foundation worked out a few questions. Depending on the answers this leads to a specific call-to-action, it is also important that the interactive banner is suitable for both advertising and for embedded placement under articles. In short, 113 Zelfmoordpreventie wanted a multi-functional and interactive banner. The search for a suitable party to create the interactive display banner ended at GO! Grafi Offshore. A nice challenge for our banner experts!

The design of the banner

The questions and answer options in the banner point the online visitor in the right direction towards an appropriate action. The banner begins with the following question:

Do you feel gloomy, anxious or depressed? Do you ever think about suicide?
Test yourself to know if it is wise to seek professional help.

The call to action is to start a test in the banner. When the user clicks on the “Start the test” button, they are asked the question, Do you ever think about suicide?

From here, the user can follow 3 different response routes:

Route 1: Yes, I sometimes think of suicide
When a person clicks on this, they can indicate how serious the thoughts are on a scale of 1 to 7. Depending on the severity, it is advised to contact the family doctor/neighbors in the area or 113 Zelfmoordpreventie

Route 2: Sometimes I think about suicide
If someone clicks on this answer then the follow-up question comes up asking if they have anyone in the area to talk to. Depending on the answer, it is advised to contact the family doctor/neighbors in the area or 113 Zelfmoordpreventie.

Route 3: No, I am not thinking of suicide
Someone who clicks this answer will have the opportunity to take a free training course at www.vraagmaar.nl on how to have the conversation about suicide.

Targeted help thanks to drop-down menu in the banner

“The drop-down menu in the banner allows 113 Zelfmoordpreventie to offer very targeted help. The drop-down menu is concise, but very essential,” said Tyron Winter, a communications consultant at 113 Zelfmoordpreventie responsible for the banner. The banner will be placed on its own website and those of media partners. It is not deployed through paid channels.

Fine cooperation with friendly, helpful people

Tyron is very satisfied with the collaboration with Grafi Offshore. “It was a nice collaboration. The banner was realized quickly and the people at Grafi Offshore were very friendly and helpful.” A recommendation for other parties? “Yes!”